A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Became “Silicon Valley’s Cupid”

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  • Post published:11 Ιανουαρίου 2023
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The Short type: whether or not they’re creating modern release of an already-cool item or discovering the following large part of technology, singles in Silicon Valley may lead fast-paced life — consequently lesbian online chat dating typically becomes put on the backburner. Since 2003, Linx Dating and its own creator Amy Andersen are dealing with the requirements of these hectic, relationship-minded pros with a curated, personalized, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is known for their juggernaut tech companies and revolutionary start-ups, to such an extent that there’s also a favorite tv program named after it. Silicon Valley can be recognized for the passionate, hardworking, creative, and dedicated those who work at these lenders — all of these gives well to a fruitful career but not fundamentally an effective dating existence.

“A lot of these individuals are very concentrated with regards to professions that one day they awake and think ‘Oh my gosh, I need to find my personal match. How do I go-about performing that?'” stated neighborhood matchmaker Amy Andersen. Linx Dating is actually the way they go-about carrying out that.

Founded by Amy in 2003, Linx, for small, is actually a curated matchmaking solution for those of you hectic, high-profile solitary pros in Silicon Valley plus the encompassing Bay Area (plus all around the globe) thatn’t had the opportunity to obtain the connection they demand. Nowadays, the company is known as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy lately informed you regarding the “aha second” that started it-all, the girl client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, plus the private connections she develops making use of individuals she assists.

Connecting the Gap Between Single Men in Silicon Valley & Single Women in San Francisco

The inspiration for Linx was available in 2000 while Amy was working in personal client services at a technology organization in San Francisco but residing in Silicon Valley. Whether it was at work, through friends, or simply just on trips, Amy frequently found both women and men who had been educated, winning, appealing, and well-rounded, however they had been unmarried and failed to know the reason why.

Understanding both areas well, Amy pinpointed the difficulty: there are more readily available males in Silicon Valley than San Fran plus readily available feamales in San Fran than Silicon Valley. Making use of their household, friends, and professions in their unique particular locations, deciding to make the 50-minute auto trip to fulfill someone special wasn’t at the forefront of their unique minds, Amy demonstrated.

“that has been my ‘aha moment’ where I imagined ‘let’s say we happened to be to bridge this difference and create these opportunities for these fantastic women in bay area and they great guys in Silicon Valley?'” she mentioned.

Amy next spent the following 3 years performing as much research as she could, using the woman business-oriented head receive a better concept of the business and interest in this sort of matchmaking company. In 2003, as soon as she had all the woman ducks consecutively, she quit her work at Merrill Lynch, launched the firm, and not appeared straight back.

“beginning Linx has become one of the best choices of living,” she said. “Facilitating these introductions and helping as a conduit between these two demographics has proven to operate effectively throughout the last 12+ many years that i have been doing this.”

From the Application to Even the Wedding, Amy is There Every Step

Amy takes a rather hands-on strategy together customers from just starting to end, learning each individual individually, using their unique particular desires and requirements throughout the matchmaking, and supplying the woman professional advice all in the process.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, almost everything begins with the grade of the customers. While different matchmaking providers might accept anyone who applies, Linx has actually a considerable referral-based vetting program that produces their own clients stay ahead of others. Every aspiring user must be suggested by a former or current user, a friend or contact of Amy’s, or even the like.

Amy obtains a lot of referrals daily and screens each choice herself. And whether they’re 22 or 72, Asian or Latino, lawyers or painters, Amy is seeking those people who are intelligent, healthy, relationship-minded, accomplished, committed, and leading fascinating life overall.

“Assuming that somebody is actually passionate about their unique career, that is what I’m selecting. Beyond that, I’m looking people that are well-rounded. Whether it’s volunteering or cooking or whatever it really is, i simply want to see that they have a colorful, fascinating life,” she stated. “If someone claims in my experience ‘All i actually do is actually work’, i am probably not attending wish use all of them. Not merely carry out they not need balance in their lives, but for me which is additionally indicative which they do not have time for a relationship.”

Following the initial testing, Amy creates an one-on-one meet-and-greet, which she said is a vital section of becoming litigant. This is where Amy extends to know the individual, notice their unique private story, and discover whatever they’re looking for in someone (and the things they’re not looking for).

Most of all, Amy is identifying if her organization may be the correct complement each party. Whether some one isn’t 100per cent over their particular ex or are located in an arduous stage of their existence, her instinct can tell if the timing is actually down.

“The meet-and-greet is a vital program for myself but moreso for the prospect to obtain an excellent browse of just what Linx is about,” she mentioned. “men and women get the solutions that they are looking from meet-and-greet, and that is vital because anyone which falls that path to be a customer, I want to guarantee they feel prepared embrace this procedure.”

In the event that meet-and-greet goes really, they are going to keep coming back for a follow-up interview with Amy before choosing the account which is perfect for all of them and obtaining began on matchmaking. Even though it appears as though a long process, Amy mentioned it really is required because she wants every member to get happy with Linx and the other way around.

Matchmaking that mixes the Client’s desires & Amy’s Intuition

Besides evaluating every prospect, Amy normally truly the only person at Linx who does the matchmaking, outsourcing her concierge services to experts like pro clothes stylists, makeup music artists, and psychologists.

“this really is a really small, boutique, niche matchmaking organization when compared to a lot of corporations with big staffs and limbs worldwide etc, thus Linx is actually ultra personalized in that respect,” she said.

Her unique matchmaking system brings together the granular metrics of just what person wishes in a date (their favored height, get older, earnings, etc. in addition to their deal-breakers) and Amy’s natural talent and instinct for understanding whenever a couple belong with each other.

“These days, with regards to once I developed a match, about 75percent if it is produced by instinct, that instinct that states ‘Oh my personal goodness, I think i may get on to some thing here,'” Amy said.

Centered on those elements, Amy will likely then take-over, scouring the woman database of qualified singles until she finds the most perfect match for each and every customer.

Online Pre-Introductions Get Singles stoked up about Their particular Match

Once Amy features the woman perfect pairing, she’ll e-mail both people a “baby bio” of each some other, giving them a picture of other peoples character, hobbies, look, and having all of them stoked up about just how fantastic they’d end up being collectively.

“Needs my consumers on the side of their chairs, jaws towards surface, like ‘OMG this person seems remarkable,'” she said.

They are going to then arrive at ask Amy questions relating to their match and take the time they must choose for on their own should they think it’s right. During this time period, Amy also makes sure the clients do not know both, whether through work or personal sectors and/or past online dating activities, thus all of us have a clear record.

“I find there could be cross-pollination using my consumers in which they’ve for some reason have actually satisfied. I do want to stay away from a scenario where they’ve currently met or they have glanced at each and every other peoples online profiles so there was an excuse they thought we would forego that possibility,” she said.

The full time from Amy’s initial mail into pair agreeing to get to know typically takes 72 several hours, at that point Amy will send them a one-page, custom bio with even more juicy details, such as their own first names. Amy stated she excludes final brands up until the first date so they can avoid Googling each other, engaging in their minds, and damaging the magic.

In accordance with Amy being old-school, she necessitates the man to contact the woman (no texting or emailing!) within 5 times to setup a good big date where he treats this lady.

Going Beyond a Matchmaker in order to become a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she doesn’t merely send them off throughout the basic go out with a “good-luck!” She offers pre-date coaching that sets the woman clients comfortable and will teach them how exactly to slow their fast-paced resides down (at least for 1 evening) She said this can be particularly important in Silicon Valley, where everybody is actually functioning 24/7 and always have so many thoughts running through their unique brains.

“I want you to forget about every little thing close to you, all the distractions in life,” Amy said. “I wanted one to carefully get ready for the day because these fits actually count. Plenty is driving on it psychologically and financially, therefore I want individuals to focus on those crucial details please remember essential those basic thoughts are.”

“Amy features exceeded every hope and I also would suggest Linx. I’ve since satisfied a good guy who i might n’t have met if not. We are taking situations sluggish and watching exactly what the future holds.” — A Linx Associate

Also because every member signs a two-year agreement (which can be suspended anytime when they meet special someone), Amy becomes as invested since they are within this trip and it is able to create a relationship beyond a professional one. She even receives wedding invitations and photos of babies who have been produced from past members.

“which is largely the reason why I do this — it’s very gratifying,” she stated. “Far beyond my job of being a matchmaker, I’m a liaison, confidant, buddy, and adviser.”

Final Thoughts

Thanks to Amy’s commitment, ingenuity, and fascination with the woman customers, Linx is actually looking after an under-served singles market within the dating business, and she actually is only scratched the area on which she will give the Silicon Valley location while the world. We’re surely getting excited about exactly what arrives next.

“I’ve worked really hard to construct a great reputation of this type, but personally i think like You will find much more unearthing doing to obtain more varied and interesting customers who I’m able to help,” she said.

For ladies who wish to join Linx Dating, click the link. For men contemplating joining, click here. You can also follow Linx and Amy on Twitter: @linxdating.